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 | About the journal The Asia Pacific Journal of Marketing and Logistics (APJML) aims to provide a unique focus on marketing and logistics in the Asia Pacific region. It includes articles which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice. |
雑誌概要 Asia Pacific Journal of Marketing and Logistics (APJML)は、アジア太平洋地域におけるマーケティングとロジスティクスを独自の焦点から論じること目的としています。マーケティングとロジスティクスにおける諸問題、新しい手順と実践的アプローチ、マーケティングとロジスティクスにおける変革の体系的および批判的評価、理論の実践化の国際的および異文化間の比較などを中心とした記事を掲載しています。 |
Editorial Objective The aim of APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. All articles submitted to the journal are subject to a rigorous double blind review. |
Coverage It includes, but is not restricted to: ・marketing strategy ・relationship marketing ・cross-cultural issues ・consumer markets and buying behaviour ・managing marketing channels ・logistics specialists ・branding issues in Asia Pacific markets ・segmentation ・marketing theory ・new product development ・marketing research ・integrated marketing communications ・legal and public policy ・cross national and cross cultural studies |